THE BRIEF
Boyner, one of the biggest retailer chains in Turkey, wanted to offer a new and innovative way to encourage and inspire shoppers, showcase their great deal of product range and above all, create a unique and engaging experience.
THE DEBRIEF
We studied Boyner experience in the field and found out one of the biggest disruptions in the smooth shopping journey, especially in the rush hours,was the long waiting lines in front of registers.

Lines so long, they could even be seen on the outside of the store.

So, we created a solution to browse around outfits, mix & match and even buy them from mobile diveces. We created the very first interactive window display in Turkey.
HOW DOES IT WORK?
The application lets shoppers choose an outfit, frag them onto the models and watch try outfits for them. All items are mix and match ready.

Shoppers can purchase their combination by scanning a unique QR code generated on request, no Boyner mobile app necessary!
We shoot a whopping number of scenes, 432 scenes to be exact. 216 scenes for the male model and another 216 scenes formour female model.

Below, you can see all combinations for just one t-shirt.
It took 6 days to shoot all the possible combinations. Our models changed clothes 432 times!

Total number of shots were 842. We trim them down to 432 and head on to post production. Selected scenes keyed and composited to background.
We developed the application in Adobe Flash. System checked prices from Boyner’s web platform and promted up to date prices on teal time.

QR code necessary for buying items generated on request and directed shoppers to mobile retail platform. Sizes and colours could be chosen from the website. And best of all, all this could be done without singing up or logging in.

We also embedded reporting capabilities. So, all user behaviors and most popular items were reported to out client.
Unfortunately , no touch screen this size exists. Since “Darn, no luck this time” also does not exist in our vocabulary, we manufactured one.

We transform a 2x2 LED screen into a touch screen with radar touch technology.

All were done in Full HD of course.
E-BÜLTEN